TPP
IndustriesSportsbooks

Keep your bettors coming back after the final whistle.

Free bets blur together. Turn streaks, derbies and season milestones into real prizes — from jerseys to consoles — delivered in the bettor’s country, under your sportsbook’s brand.

Book a demoSee examples

Already gifting with TPP

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Rewarding with generic points costs you

What a single-vendor, points-only setup leaves on the table.

  • Free bets are forgettable

    Every book runs odds boosts and free bets. They cost real margin and nobody remembers whose they were a week later.

  • The season ends, so does the engagement

    When the league stops, deposits stop. Without something beyond betting, the account sleeps until next season — on someone else’s book.

  • Every market is its own campaign

    Different countries mean different catalogs, currencies and couriers. Running physical prizes per market by hand is an operations tax.

Why TPP

One rewards platform built for sportsbooks

From matchday campaigns to the end-of-season churn cliff, reward moments a bettor actually feels — with capped budgets and multi-currency billing built for licensed books.

+32%
bettors still active a month after the season ends
x2.4
brand recall vs. free-bet-only promotions
98%
prizes delivered on time, in the bettor’s country
<48h
from idea to the first reward live
Use cases

What you can run from day one

Concrete plays you launch from your CRM — each running on the real TPP panel.

  • CRM

    Own the derby weekend

    Big fixture coming up: top bettors get a prize drop tied to the match, fired automatically from your CRM.

  • Store

    Points outlive the free bet

    Every settled bet feeds a balance the bettor spends on real products — a reason to come back that isn’t odds.

  • Retention

    Soften the end-of-season cliff

    When the league stops, the store keeps running: off-season campaigns keep the account alive until kickoff.

  • Orders

    Ship the prize, keep the story

    A signed-shirt-and-console pack ships from three suppliers; your support sees one order with all the tracking.

The store

A rewards store that follows the season

Bettors redeem points for real prizes in your branded store — and you rotate the featured catalog per competition, derby or matchday.

  • Your brand and domain
  • 400,000+ products
  • Redemption via your CRM
A rewards store that follows the season
How it connects

Live in days, not quarters

Three steps from your stack to a gift in your customer’s hands.

  1. 01

    Connect your CRM or API

    One call from Smartico, Optimove or your own stack fires the reward. Separate test and production keys.

  2. 02

    Configure catalog and rules

    Choose the products, the budget per brand and the supplier rule, all from one panel.

  3. 03

    They redeem, you stay invisible

    Your audience gets the gift in their country and currency, with your brand on store, packaging and tracking.

Integration

Four ways to plug TPP in.

Pick the one that fits your stack — or combine them.

Via API

01

Connect TPP to your CRM, site or app through a clean API. Separate test and production keys, and every call is logged.

View API Docs

Your own marketplace

02

Your branded store on your own domain, or embedded in your site via iframe. Colors, languages and catalog ready in hours.

Store manual

Partners

03

Reach your players through already-integrated partners like Captain Up or Smartico. No development — flip the connection on and sell.

Meet the partners

Agentic MCP mode

04

Plug Claude, Cursor or Codex into TPP via MCP. Your agent lists orders, searches the catalog and triggers gifts with your permissions — no glue code.

Explore MCP
In depth

How sportsbook rewards work under the hood

A global catalog, moment-driven triggers and one reconciliation — built so a licensed book can run physical prizes as easily as a free-bet campaign.

Prizes tied to sporting moments

Matchday drops, streak rewards, season-long races: you fire prizes at the exact moment the bettor is paying attention. The catalog — 400,000+ products — is curated per market, from team gear to electronics.

Budgets that behave like a trading book

Caps per campaign, per market and per bettor, with prepaid or invoice billing consolidated in EUR at frozen FX. Finance sees one reconciliation, not fifty courier invoices.

One integration for every market

One API or partner connection covers every country you operate in. Orders split across suppliers automatically and every touchpoint carries your brand.

Questions, answered.

Yes. Your CRM or risk stack fires the reward via API or an integrated partner: streaks, wager tiers, matchday campaigns, anything you can signal.

End to end — storefront, packaging, emails and tracking. The supplier stays invisible to the bettor.

Yes. Prepaid balances, per-campaign caps and per-player limits, with every order logged for compliance and finance.

Delivery across 20+ countries; EUR, GBP, USD, CAD, BRL and SEK live, more on request. Each bettor sees their local currency.

The store can be live in hours and a campaign live in days — in time for the next derby, not next season.

The rewards program for sportsbooks.

See how sportsbooks keep bettors engaged all year with one integration. Book a 30-minute demo.

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Sportsbooks — Branded gifting worldwide | TPP