Codere Mexico works with The Power Plugin to bring physical prizes to Club Codere

Club Codere players can now redeem their loyalty points for physical prizes managed by The Power Plugin. The integration connects Codere Mexico's loyalty program, operated on CaptainUp, with our catalog and our network of suppliers in Mexico.

Since the project started, prizes worth hundreds of thousands of dollars have already been delivered. Additionally, according to the data shared with us by Codere Mexico, registrations in Club Codere have grown by 40% in recent months.

Convert points into prizes that the player wants

Loyalty program points make sense when the player finds something they really want in exchange.

In Club Codere, the process is straightforward. The player accumulates points for their activity, enters the prizes section, chooses a product, and completes the redemption within the Codere Mexico environment. From there, we take care of ensuring the prize reaches their hands.

Through our physical prize platform, The Power Plugin connects the loyalty program with the products available in Mexico and manages the necessary operations to complete each delivery.

The player enjoys their prize. Codere Mexico maintains control of the relationship with the user. And our team takes care of everything that happens behind the scenes: suppliers, preparation, shipping, tracking, and incidents.

An integration built on CaptainUp

Club Codere uses CaptainUp as the platform to operate its loyalty program. The Power Plugin integrates with this system to add the layer of physical prizes.

Each company has a clear role within the project:

• Codere Mexico manages Club Codere and the relationship with its players.

• CaptainUp operates the gamification and loyalty technology.

• The Power Plugin supplies and delivers physical prizes in Mexico.

This connection allows points generated within Club Codere to be converted into real products without Codere Mexico having to set up its own catalog, suppliers, and logistics operation.

CaptainUp is part of our integrations with loyalty and gamification platforms, which allows us to connect physical rewards with the systems that operators already use.

Hundreds of thousands of dollars delivered in prizes

The volume reached so far speaks to the real use of the program. Hundreds of thousands of dollars in physical prizes have already been delivered to players of Codere Mexico.

We are not talking about points that remain accumulated in an account. We are talking about products chosen by the players themselves, shipped within Mexico and received at their homes.

For Codere Mexico, this means offering a clear utility to Club Codere points. For the player, it means receiving a reward they can choose, open, use, and remember.

That difference matters. A bonus mixes with the balance and disappears. A physical prize remains and keeps the brand present long after redemption.

Registrations in Club Codere grow by 40%

According to what Codere Mexico has communicated to us, registrations in Club Codere have increased by 40% in recent months, and the integration of physical prizes has contributed to this growth.

It is a particularly relevant result because registration is the first step of any loyalty program. Before retaining a player, you need to give them a clear reason to be part of the club.

A wide and accessible prize offering makes the proposal easy to understand: you play, accumulate points, and choose what you want to receive.

The 40% figure shows that players respond when a loyalty program offers concrete rewards and does not just show them another balance on a screen.

Loyalty and retention are more alive than ever

For years, loyalty has been talked about as if it were enough to distribute points. The experience of Club Codere demonstrates that value appears at the moment of redemption.

Players want options, a simple process, and prizes that are worth the effort. Operators, for their part, need to offer that experience without managing hundreds of suppliers, shipments, and incidents.

That is the work we do at The Power Plugin. We connect loyalty programs with physical prizes and manage the delivery so that the operator can focus on their players.

The case of Codere Mexico brings together the three pieces that make this model work: a brand with an active community, an integrated gamification platform, and a rewards offering that turns points into something tangible.

Hundreds of thousands of dollars in prizes delivered and a 40% growth in registrations are a good sign that loyalty and retention remain fully relevant. They just need to offer the player something they really want to receive.

If your company already has a points program and wants to incorporate physical prizes, you can learn how our rewards store works or discover The Power Plugin's solutions for betting houses and gaming operators.